More kids outside.
We create free outdoor adventures that help children move, explore and fall in love with nature.
Made possible by municipalities, organisations and partners who believe childhood belongs outdoors.
0
unique adventures
Goal: 1,000,000
The real world becomes the adventure.
Find a Wilda marker
A child finds Wilda outside.
Meet who lives there
🦊 The fox comes to life and tells its story.
Get a mission
“Can you find somewhere I could hide?”
Look up. Move. Discover.
The child leaves the screen and starts exploring.
Ask the squirrel
Tap a question — the squirrel answers, in Swedish, just like out in the city.
The answers are in Swedish. English coming soon.
Childhood needs more of the real world.
Not another feed.
Not another game designed to keep children scrolling.
Wilda uses technology to do the opposite.
MOVING
Walk. Run. Search. Explore.
DISCOVERING
Meet the animals, plants and places around them.
LEARNING
Learn through stories, questions and real-world missions.
The screen starts the adventure.
The world finishes it.
Sundsvall 🇸🇪
A free nature adventure for children and families.
No app. No account. Free to explore.
Safety is part of the adventure.
Twelve Wilda Skills, written from Swedish authority guidance — Lilla Krisinfo, MSB, Naturvårdsverket and Svenska Livräddningssällskapet.
Lost, calling 112 and describing where you are: always one tap away, and available offline.
Fire, ice and injuries sit behind a read-with-an-adult step.
The Wilda Code
- Look, but don't disturb.
- Follow tracks, not animals.
- Leave nature the way you found it.
- Know where you are.
- Always tell an adult where you're going.
Keep Wilda free. Help it grow.
Children should never need a subscription to discover nature.
Wilda adventures are free for children and families. Partners make that possible.
Companies
Fund free Wilda adventures and measurable outdoor impact for children.
Places
Bring Wilda to a park, nature reserve, destination or community.
Organisations
Help us reach more children with knowledge, distribution and expertise.
children outside.
That’s our goal.
One child.
One place.
One adventure at a time.
Help one million children fall in love with the world around them.
Children protect what they learn to love.
Wilda exists to build that relationship early — outside, on foot, with real animals and real places.
Our impact →
Not a logo on a wall. Four goals that decide what we build, and what we refuse to build.
No child data leaves the phone. That is part of the promise too.
Started in northern Sweden. Built for everywhere.
Wilda started with a simple idea by a dad in Sundsvall: what if technology could get children to look away from the screen and discover the animals and places around them?
Dad in Sundsvall · started Wilda
Daniel Nagy
Dad, nature lover, and designer of apps and digital products.
I'm a dad from northern Sweden who loves nature, maps and building things that make people curious. I created Wilda to help children discover the world around them — one story, one adventure and one smile at a time.
Daniel Nagy — founder, Sundsvall
With
Oskar HolmlundBiology and scientific content
Biology Student, Uppsala University — Scientific review and nature content for the Wilda Sundsvall pilot.
Let’s give childhood more wild.
Help us get more children outside, moving and discovering the real world.
wilda.earth 🌍