Help one million children fall in love with the world around them.
One place.
One family.
One adventure at a time.
Our dream is that, through discovering the world, more children will fall in love with nature.
The world isn’t disappearing.
Our curiosity about it is.
Children are naturally curious.
Wilda helps them discover forests, rivers, parks and mountains through stories, movement and play.
Not to keep them looking at a screen.
To help them look up.
Why Wilda?
Children don’t fall in love with facts.
They fall in love with stories.
When nature has a voice…
Curiosity grows.
Movement happens naturally.
Learning becomes an adventure.
We support the UN Sustainable Development Goals — openly.
Not a logo on a wall. Four goals that decide what we build, and what we refuse to build.
No child data leaves the phone. That is part of the promise too.
We don’t film the animals. We leave them alone.
The animals in Wilda speak in clips made with AI.
Filming wildlife means cameras, people and stress.
The species are real. The facts are reviewed.
The real encounter waits outside — not on the phone.
Built with care.
Founder · concept and technology
Daniel Nagy
Dad, nature lover, and designer of apps and digital products.
I'm a dad from northern Sweden who loves nature, maps and building things that make people curious. I created Wilda to help children discover the world around them — one story, one adventure and one smile at a time.
Daniel Nagy — founder, Sundsvall
With
Oskar HolmlundBiology and scientific content
Biology Student, Uppsala University — Scientific review and nature content for the Wilda Sidsjön pilot.